System Founder

Essays and notes on building a scalable, systems‑driven business.

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Real AI in the Real World

When people talk about AI in business, they usually mean code, content, and automation. But the most interesting shift is happening outside the digital sandbox - where AI starts coordinating real factories, materials, and constraints…

Ideas Follow Change

A successful startup is rarely about a brilliant idea. More often it is a normal idea that fits a real change happening right now. Instead of hunting ideas, look for change…

The Winners Game

Most founders try to avoid mistakes instead of making winning moves. But you can’t play both games. You must choose—avoid losing or play to win…

Vibecoding: a 40-Hour Experiment

I paused our core Interacty build and tried a month-long “vibecoding” sprint: no manual typing, just guiding an AI coder to rebuild a real product slice from zero…

AI Hackathon Lessons

We ran our first hackathon at Interacty. Two hours, secret AI tasks, and no coding allowed. The surprising part: engineers and non-engineers shipped at the same level…

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tbd…